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It can start with an individual, via their Totem, creating their own CARD+ as a query. The intention and content related to the query then provide context for forming a TICKER, where the curation of topic lists, addressing the query can take place. This can then be defined and programmed via smart contracts and other preference settings, informing the CARD+ and TICKER's owners, contributors, and subscribers.

Queries can be anything from a simple yet important question, to a full-fledged micro-enterprise, including a whole system of core questions, value propositions, and prototype business models and logic.

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